We bake rusks with years of experience, knowledge and handfuls of love.

Private label | Melba toast | Rusks | Rye bread | Snacks

When Hessel van der Meulen decided to open a rusk bakery, he could have never imagined this would be the start of over a century of craft. His rusk became so popular, he soon outgrew the small bakery in his hometown Ferwerd. A new bakery designed to produce only rusk was opened: he calls it “De Volharding” or “Perseverance”. Since then the assortment of Van der Meulen has expanded drastically, but the love for rusk always remained. Our masterbakers rise early every day to provide everyone with the best bakery products. With the newest techniques, up-to-date knowledge and the same passion as in the beginning.

Indescribably good rusk

Our Dutch crispbakes have been around for so long, they have become a staple in many households. Even so, we are continuously improving our product. Think about refining our recipe or making a small incision in our rusk, so it’s easier to use. We always think of the customer first. That is why we have crispbakes in many different flavors, like original, whole-wheat or organic.

Private Label

We want to make as many people as possible happy with our rusks. The great quality, a wide variety of flavors and the incision in the savory biscuits assure we have many happy customers, and we want to keep it that way. That is why we are continuously doing market research and looking into the latest trends. When selling our crispbakes under a private label, satisfied customers are guaranteed. We offer a wide range of flavors. Our strength lies in flexibility and years of experience. If you want to, we can take care of all the logistical worries, like packaging, transport and promotion of the product or product category.

Quality Rusks

Because the quality of our rusks is our top priority, we are in possession of the following certificates: IFS, SKAL and BRC Food. Being SKAL-certified we guarantee the purity of the ingredients in our organic rusks. These ingredients are grown without artificial fertilizer and artificial pesticides and are produced without the addition of synthetic preservatives, fragrances, colors and flavors.

Do you want to know more about the possibilities? Contact us!


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